Love Café sought to introduce Lebanese-flavored coffee to a modern audience but lacked a unified visual identity that reflected its cultural roots and premium feel. I developed a complete brand system, from logo and typography to packaging and digital presence inspired by the warmth of Lebanese hospitality and the earthy tones of roasted coffee beans.

The identity centered on a bilingual Arabic-English logotype and a minimal emblem shaped around a coffee bean heart, symbolizing connection through culture and flavor. Alongside visual assets, I designed promotional materials and social-ready graphics to maintain consistency across print and digital channels.

After implementation, Love Café’s visual presence improved engagement on social platforms and strengthened its local recognition as an authentic yet contemporary Lebanese coffee brand.